Firstmark Credit Union Transforms Member Onboarding & Fraud Prevention with Clutch’s Digital Account Opening Solution
Firstmark Credit Union Transforms Member Onboarding & Fraud Prevention with Clutch’s Digital Account Opening Solution
Firstmark Credit Union Transforms Member Onboarding & Fraud Prevention with Clutch’s Digital Account Opening Solution
Firstmark Credit Union Transforms Member Onboarding & Fraud Prevention with Clutch’s Digital Account Opening Solution
Faced with slow, manual account opening processes and mounting fraud risks, Firstmark Credit Union partnered with Clutch to modernize onboarding—and the results have been game-changing.
Faced with slow, manual account opening processes and mounting fraud risks, Firstmark Credit Union partnered with Clutch to modernize onboarding—and the results have been game-changing.
Faced with slow, manual account opening processes and mounting fraud risks, Firstmark Credit Union partnered with Clutch to modernize onboarding—and the results have been game-changing.
Faced with slow, manual account opening processes and mounting fraud risks, Firstmark Credit Union partnered with Clutch to modernize onboarding—and the results have been game-changing.
Summary of Key Results
Summary of Key Results
Summary of Key Results
Summary of Key Results
50% increase in deposit applications and membership growth.
80-90% reduction in fraudulent applications, saving staff hours of manual review.
Application time cut by more than half, improving member satisfaction and freeing staff to focus on relationship-building conversations.
Faster funding decisions thanks to automated document retrieval and streamlined workflows.
Cross-sell success - members could apply for multiple loans in under six minutes, significantly increasing product penetration.
50% increase in deposit applications and membership growth.
80-90% reduction in fraudulent applications, saving staff hours of manual review.
Application time cut by more than half, improving member satisfaction and freeing staff to focus on relationship-building conversations.
Faster funding decisions thanks to automated document retrieval and streamlined workflows.
Cross-sell success - members could apply for multiple loans in under six minutes, significantly increasing product penetration.
50% increase in deposit applications and membership growth.
80-90% reduction in fraudulent applications, saving staff hours of manual review.
Application time cut by more than half, improving member satisfaction and freeing staff to focus on relationship-building conversations.
Faster funding decisions thanks to automated document retrieval and streamlined workflows.
Cross-sell success - members could apply for multiple loans in under six minutes, significantly increasing product penetration.
50% increase in deposit applications and membership growth.
80-90% reduction in fraudulent applications, saving staff hours of manual review.
Application time cut by more than half, improving member satisfaction and freeing staff to focus on relationship-building conversations.
Faster funding decisions thanks to automated document retrieval and streamlined workflows.
Cross-sell success - members could apply for multiple loans in under six minutes, significantly increasing product penetration.
The Challenge: Slow Applications, Rising Fraud Risk
The Challenge: Slow Applications, Rising Fraud Risk
The Challenge: Slow Applications, Rising Fraud Risk
With a growing member base and an increasingly digital-first market, Firstmark knew its existing account opening process wasn’t keeping pace.
Opening even a basic savings or checking account could take 15–20 minutes. Staff spent hours manually verifying documents, chasing down applicants, and reviewing fraud risks. In the face of fintech competitors offering lightning-fast onboarding, Firstmark risked falling behind.
With a growing member base and an increasingly digital-first market, Firstmark knew its existing account opening process wasn’t keeping pace.
Opening even a basic savings or checking account could take 15–20 minutes. Staff spent hours manually verifying documents, chasing down applicants, and reviewing fraud risks. In the face of fintech competitors offering lightning-fast onboarding, Firstmark risked falling behind.
With a growing member base and an increasingly digital-first market, Firstmark knew its existing account opening process wasn’t keeping pace.
Opening even a basic savings or checking account could take 15–20 minutes. Staff spent hours manually verifying documents, chasing down applicants, and reviewing fraud risks. In the face of fintech competitors offering lightning-fast onboarding, Firstmark risked falling behind.
[Pre-Clutch] “Our processes were slowing down both members and staff. In a competitive market, we needed to modernize or risk losing relevance.”
— Firstmark Credit Union Leadership
[Pre-Clutch] “Our processes were slowing down both members and staff. In a competitive market, we needed to modernize or risk losing relevance.”
— Firstmark Credit Union Leadership
[Pre-Clutch] “Our processes were slowing down both members and staff. In a competitive market, we needed to modernize or risk losing relevance.”
— Firstmark Credit Union Leadership
[Pre-Clutch] “Our processes were slowing down both members and staff. In a competitive market, we needed to modernize or risk losing relevance.”
— Firstmark Credit Union Leadership
The Solution: Clutch’s Digital Application Platform + Alloy Integration
The Solution: Clutch’s Digital Application Platform + Alloy Integration
The Solution: Clutch’s Digital Application Platform + Alloy Integration
Firstmark implemented Clutch’s fully digital application platform, seamlessly integrated with Alloy for advanced fraud detection and identity verification.
The transformation included:
Dramatically Faster Applications – from 15–20 minutes to just a few minutes, even for complex applications
Automated Fraud Prevention – eliminating 80–90% of fraudulent attempts before staff intervention
Real-Time Document Retrieval – automatically pulling driver’s licenses, registrations, payoffs, and book values
In-Session Cross-Sell – enabling members to apply for multiple products in a single, frictionless experience
Membership Opening Post-Loan Approval – eliminating duplicate work for staff and members
Firstmark implemented Clutch’s fully digital application platform, seamlessly integrated with Alloy for advanced fraud detection and identity verification.
The transformation included:
Dramatically Faster Applications – from 15–20 minutes to just a few minutes, even for complex applications
Automated Fraud Prevention – eliminating 80–90% of fraudulent attempts before staff intervention
Real-Time Document Retrieval – automatically pulling driver’s licenses, registrations, payoffs, and book values
In-Session Cross-Sell – enabling members to apply for multiple products in a single, frictionless experience
Membership Opening Post-Loan Approval – eliminating duplicate work for staff and members
Firstmark implemented Clutch’s fully digital application platform, seamlessly integrated with Alloy for advanced fraud detection and identity verification.
The transformation included:
Dramatically Faster Applications – from 15–20 minutes to just a few minutes, even for complex applications
Automated Fraud Prevention – eliminating 80–90% of fraudulent attempts before staff intervention
Real-Time Document Retrieval – automatically pulling driver’s licenses, registrations, payoffs, and book values
In-Session Cross-Sell – enabling members to apply for multiple products in a single, frictionless experience
Membership Opening Post-Loan Approval – eliminating duplicate work for staff and members
“Clutch levels the playing field with the big guys.”
— Firstmark Credit Union
“Clutch levels the playing field with the big guys.”
— Firstmark Credit Union
“Clutch levels the playing field with the big guys.”
— Firstmark Credit Union
“Clutch levels the playing field with the big guys.”
— Firstmark Credit Union
The Impact: Faster, Safer, More Member-Centric
The Impact: Faster, Safer, More Member-Centric
The Impact: Faster, Safer, More Member-Centric
Since launch, Firstmark has experienced:
50% increase in deposit applications and accelerated membership growth
80–90% reduction in fraud, saving staff hours of manual review
Faster funding decisions through automated document retrieval
Higher cross-sell success—members can apply for multiple loans in under six minutes
Staff now spend less time on repetitive work and more time engaging in meaningful, relationship-building conversations with members.
Since launch, Firstmark has experienced:
50% increase in deposit applications and accelerated membership growth
80–90% reduction in fraud, saving staff hours of manual review
Faster funding decisions through automated document retrieval
Higher cross-sell success—members can apply for multiple loans in under six minutes
Staff now spend less time on repetitive work and more time engaging in meaningful, relationship-building conversations with members.
Since launch, Firstmark has experienced:
50% increase in deposit applications and accelerated membership growth
80–90% reduction in fraud, saving staff hours of manual review
Faster funding decisions through automated document retrieval
Higher cross-sell success—members can apply for multiple loans in under six minutes
Staff now spend less time on repetitive work and more time engaging in meaningful, relationship-building conversations with members.
“The innovation mindset and responsiveness of Clutch’s team have been invaluable.”
— Firstmark Credit Union
“The innovation mindset and responsiveness of Clutch’s team have been invaluable.”
— Firstmark Credit Union
“The innovation mindset and responsiveness of Clutch’s team have been invaluable.”
— Firstmark Credit Union
“The innovation mindset and responsiveness of Clutch’s team have been invaluable.”
— Firstmark Credit Union
The Clutch Difference: Fintech-Grade Speed, Credit Union Heart
The Clutch Difference: Fintech-Grade Speed, Credit Union Heart
The Clutch Difference: Fintech-Grade Speed, Credit Union Heart
At Clutch, we believe credit unions should be the obvious first choice for members—offering world-class digital experiences without sacrificing personal service.
At Clutch, we believe credit unions should be the obvious first choice for members—offering world-class digital experiences without sacrificing personal service.
At Clutch, we believe credit unions should be the obvious first choice for members—offering world-class digital experiences without sacrificing personal service.
“They’ve taken care of their clients so well that their clients become advocates.”
— Firstmark Credit Union
“They’ve taken care of their clients so well that their clients become advocates.”
— Firstmark Credit Union
“They’ve taken care of their clients so well that their clients become advocates.”
— Firstmark Credit Union
“They’ve taken care of their clients so well that their clients become advocates.”
— Firstmark Credit Union
Ready to Modernize Your Onboarding & Fraud Prevention?
Ready to Modernize Your Onboarding & Fraud Prevention?
Ready to Modernize Your Onboarding & Fraud Prevention?
Firstmark’s story proves it’s possible to deliver a frictionless, secure digital onboarding experience that rivals the best in the market—while freeing staff to do what they do best: serve members.
Contact us at sales@withclutch.com to see how Clutch can help your credit union grow faster, fight fraud smarter, and create exceptional member experiences.
Firstmark’s story proves it’s possible to deliver a frictionless, secure digital onboarding experience that rivals the best in the market—while freeing staff to do what they do best: serve members.
Contact us at sales@withclutch.com to see how Clutch can help your credit union grow faster, fight fraud smarter, and create exceptional member experiences.
Firstmark’s story proves it’s possible to deliver a frictionless, secure digital onboarding experience that rivals the best in the market—while freeing staff to do what they do best: serve members.
Contact us at sales@withclutch.com to see how Clutch can help your credit union grow faster, fight fraud smarter, and create exceptional member experiences.
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