Abound Credit Union Boosts Loan Growth by 50% with Clutch's Digital Loan Opening Solution

Abound Credit Union Boosts Loan Growth by 50% with Clutch's Digital Loan Opening Solution

Abound Credit Union Boosts Loan Growth by 50% with Clutch's Digital Loan Opening Solution

Abound Credit Union Boosts Loan Growth by 50% with Clutch's Digital Loan Opening Solution

Facing stiff competition and rising digital abandonment, Abound Credit Union partnered with Clutch to transform its consumer loan origination process—and the results speak for themselves.

Facing stiff competition and rising digital abandonment, Abound Credit Union partnered with Clutch to transform its consumer loan origination process—and the results speak for themselves.

Facing stiff competition and rising digital abandonment, Abound Credit Union partnered with Clutch to transform its consumer loan origination process—and the results speak for themselves.

Facing stiff competition and rising digital abandonment, Abound Credit Union partnered with Clutch to transform its consumer loan origination process—and the results speak for themselves.

Summary of Key Results

Summary of Key Results

Summary of Key Results

Summary of Key Results

  • 50% Increase in Loan Application Volume

  • 50% Reduction in Application Processing Time

  • Significant Lift in Funded Loans & Pull-Through Rates

  • More Personalized Member Interactions & Smart Cross-Sells

  • Increased Staff Efficiency with Fewer Support Burdens

  • 50% Increase in Loan Application Volume

  • 50% Reduction in Application Processing Time

  • Significant Lift in Funded Loans & Pull-Through Rates

  • More Personalized Member Interactions & Smart Cross-Sells

  • Increased Staff Efficiency with Fewer Support Burdens

  • 50% Increase in Loan Application Volume

  • 50% Reduction in Application Processing Time

  • Significant Lift in Funded Loans & Pull-Through Rates

  • More Personalized Member Interactions & Smart Cross-Sells

  • Increased Staff Efficiency with Fewer Support Burdens

  • 50% Increase in Loan Application Volume

  • 50% Reduction in Application Processing Time

  • Significant Lift in Funded Loans & Pull-Through Rates

  • More Personalized Member Interactions & Smart Cross-Sells

  • Increased Staff Efficiency with Fewer Support Burdens

50% Increase

50% Increase

50% Increase

50% Increase

In Loan Application Volume

50% Reduction

50% Reduction

50% Reduction

50% Reduction

In Application Processing Time

to open a membership & fund a new account

The Challenge: Losing Members, Stagnant Growth

The Challenge: Losing Members, Stagnant Growth

The Challenge: Losing Members, Stagnant Growth

The Challenge: Losing Members, Stagnant Growth

With over $2B in assets and 18 branches across Kentucky, Indiana, and Tennessee, Abound Credit Union was at a crossroads.


Members were slipping away to fintech-enabled competitors, and loan application abandonment was stalling growth. Their legacy digital application process just wasn’t cutting it—especially for non-members.


Abound needed a solution that would modernize their loan origination process, reduce friction for members, and streamline operations behind the scenes.

[Pre-Clutch] “Loan applications [especially from non members] were cumbersome and difficult; causing a lot of abandonment. They’d [applicants] end up somewhere else, probably paying significantly more than they would with a credit union. It was a disservice to the people in the communities we serve”

— Jake Darabos, Chief Finance & Administration Officer

The Solution: Clutch's Digital Loan Opening Solution

The Solution: Clutch's Digital Loan Opening Solution

The Solution: Clutch's Digital Loan Opening Solution

The Solution: Clutch's Digital Loan Opening Solution

Abound turned to Clutch to overhaul its digital lending experience. What began as a member-first evaluation quickly revealed powerful operational efficiencies.


Clutch’s Digital Loan Opening solution is purpose-built for credit unions—designed to reduce friction, boost conversions, and open the door to smart, personalized cross-sells.

“From the first demo, we were wowed. Clutch delivered everything they promised—more apps, more funded loans, higher pull-through, and more self-serve cross-sells.”

— Chuck Eads, Chief Lending Officer

“From the first demo, we were wowed. Clutch delivered everything they promised—more apps, more funded loans, higher pull-through, and more self-serve cross-sells.”

— Chuck Eads, Chief Lending Officer

“From the first demo, we were wowed. Clutch delivered everything they promised—more apps, more funded loans, higher pull-through, and more self-serve cross-sells.”

— Chuck Eads, Chief Lending Officer

“From the first demo, we were wowed. Clutch delivered everything they promised—more apps, more funded loans, higher pull-through, and more self-serve cross-sells.”

— Chuck Eads, Chief Lending Officer

The Impact: Faster Loans, More Conversions, Happier Members

The Impact: Faster Loans, More Conversions, Happier Members

The Impact: Faster Loans, More Conversions, Happier Members

The Impact: Faster Loans, More Conversions, Happier Members

Abound launched with auto, credit card, and personal loans, and quickly expanded to lines of credit, motorcycles, and RVs. With Clutch powering digital origination across their entire consumer lending suite, the outcomes have been transformational.

“We’re busier, but more efficient. We get documents before we even ask. Turnaround time is cut in half.”

— Lyndsey, Call Center Representative

“We now provide a unique, personalized experience that fosters a genuine connection with members.”

— Shawna Broyles, Marketing Manager

The Clutch Difference: Fintech Speed, Credit Union Heart

The Clutch Difference: Fintech Speed, Credit Union Heart

The Clutch Difference: Fintech Speed, Credit Union Heart

The Clutch Difference: Fintech Speed, Credit Union Heart

At Clutch, we believe credit unions should be the obvious first choice for every American’s financial needs. That’s why we partner exclusively with credit unions—bringing fintech-grade technology without the implementation headaches.

“Clutch dispels the myth that credit unions can’t compete with big banks on tech.”

— Jake Darabos, Chief Finance & Administration Officer

“Nobody does it easier or faster than Clutch as far as the digital application process goes.”

— Chuck Eads, Chief Lending Officer

Seamless Implementation, Predictable Success

Seamless Implementation, Predictable Success

Seamless Implementation, Predictable Success

Seamless Implementation, Predictable Success

With over 130 successful credit union deployments, Clutch brings a proven, repeatable implementation process tailored to common tech stacks. The Abound team describes Clutch’s support as nothing short of exceptional.

“The project was quick and easy. The Clutch team led us through implementation with phenomenal support. They made us feel like we were their only client.”

Ready to Modernize Your Lending Experience?

Ready to Modernize Your Lending Experience?

Ready to Modernize Your Lending Experience?

Ready to Modernize Your Lending Experience?

Abound’s journey is proof: transforming digitally isn’t just possible—it’s profitable. Clutch helps credit unions like yours compete with the best, grow faster, and serve members better.

Want to learn how Clutch can turbocharge your loan growth? Reach out at sales@withclutch.com

Special Thanks

To the teams at Abound Credit Union for sharing their experience and leading with member-first innovation. We're proud to power your success.

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