In Loan Application Volume
With over $2B in assets and 18 branches across Kentucky, Indiana, and Tennessee, Abound Credit Union was at a crossroads.
Members were slipping away to fintech-enabled competitors, and loan application abandonment was stalling growth. Their legacy digital application process just wasn’t cutting it—especially for non-members.
Abound needed a solution that would modernize their loan origination process, reduce friction for members, and streamline operations behind the scenes.
[Pre-Clutch] “Loan applications [especially from non members] were cumbersome and difficult; causing a lot of abandonment. They’d [applicants] end up somewhere else, probably paying significantly more than they would with a credit union. It was a disservice to the people in the communities we serve”
— Jake Darabos, Chief Finance & Administration Officer
Abound turned to Clutch to overhaul its digital lending experience. What began as a member-first evaluation quickly revealed powerful operational efficiencies.
Clutch’s Digital Loan Opening solution is purpose-built for credit unions—designed to reduce friction, boost conversions, and open the door to smart, personalized cross-sells.
Abound launched with auto, credit card, and personal loans, and quickly expanded to lines of credit, motorcycles, and RVs. With Clutch powering digital origination across their entire consumer lending suite, the outcomes have been transformational.
“We’re busier, but more efficient. We get documents before we even ask. Turnaround time is cut in half.”
— Lyndsey, Call Center Representative
“We now provide a unique, personalized experience that fosters a genuine connection with members.”
— Shawna Broyles, Marketing Manager
At Clutch, we believe credit unions should be the obvious first choice for every American’s financial needs. That’s why we partner exclusively with credit unions—bringing fintech-grade technology without the implementation headaches.
“Clutch dispels the myth that credit unions can’t compete with big banks on tech.”
— Jake Darabos, Chief Finance & Administration Officer
“Nobody does it easier or faster than Clutch as far as the digital application process goes.”
— Chuck Eads, Chief Lending Officer
With over 130 successful credit union deployments, Clutch brings a proven, repeatable implementation process tailored to common tech stacks. The Abound team describes Clutch’s support as nothing short of exceptional.
“The project was quick and easy. The Clutch team led us through implementation with phenomenal support. They made us feel like we were their only client.”
Abound’s journey is proof: transforming digitally isn’t just possible—it’s profitable. Clutch helps credit unions like yours compete with the best, grow faster, and serve members better.
Want to learn how Clutch can turbocharge your loan growth? Reach out at sales@withclutch.com
Special Thanks
To the teams at Abound Credit Union for sharing their experience and leading with member-first innovation. We're proud to power your success.