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Omnichannel Origination

Continuity that converts

True omnichannel isn’t just about where members start – it’s about how seamlessly they finish.

Clutch unites your digital and in-branch experiences with shared data, workflows, and context so every interaction feels like one continuous conversation – not a reset.

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Meeting our members where they want to be banking and not forcing them through a channel is so important.”

“Every member is getting a consistent experience. If there is an opportunity for that member to qualify for a credit card, a personal loan, a vehicle loan - the system is cross selling those for us. This has helped our loan officers operate as efficiently as possible.

Norm Creveling 
Chief Lending Officer
Wings Federal Credit Union

KEY BENEFITS

Seamless journeys that stay in sync

Members should never have to start over. Clutch keeps applications connected across digital, branch, and call center – so progress, context, and confidence move together.

Staff that see what members see

Every interaction is shared across channels in near real time. Staff can pick up any in-progress loan or account application without rekeying, retracing, or restarting.

Consistency that builds confidence

No matter the channel, the experience feels familiar – same logic, same steps, same tone. Members trust what’s consistent; staff thrive on clarity.

Connections that go beyond the application

The experience doesn’t end at submit. Members flow seamlessly from approval to funding to activation – keeping momentum (and relationships) alive.

Integrations that work behind the scenes

All your systems, core, LOS, and digital banking speak the same language. The result: faster rollouts, fewer errors, and omnichannel continuity without the complexity.

From bottleneck to breakthroughs

Move from legacy workflows to time-saving simplicity - where every minute saved fuels member growth, not manual effort.

Move away from fragmented experiences:

  • Channels that act like strangers
  • Staff rekeying data and repeating steps
  • Members restarting when switching devices or branches
  • Inconsistent messaging and policies across systems
  • Manual handoffs that break the flow

And move toward unified continuity:

  • Connected channels that share progress in real time
  • One member record that follows every interaction
  • Seamless transitions between digital, branch, and call center
  • Consistent logic, language, and workflows everywhere
  • A single platform that unites every journey - start to finish

Three big outcomes

One journey,
every channel

Members can start online, continue in a branch, and finish anywhere - without rekeying, revalidating, or restarting.

Staff and systems, synchronized

Digital and in-branch teams share the same view, data, and actions - so everyone works from one source of truth.

Continuity that builds confidence

When the experience never breaks, trust compounds. Members feel known, not processed - and credit unions grow faster because of it.

The future of Omnichannel:  continuity through connectivity

Omnichannel Origination is powered by Clutch Staff Portals for Application Intake; uniting channels, products, systems and people on a single platform, deeply integrated across your core banking, loan origination and online banking systems.